A large number of businesses are using social listening tools for social media monitoring to understand what people are saying about their products and services.
But for a successful social media strategy, it’s essential to track the right keywords related to your brand, products, and services. However, for many, the step-by-step process of social listening remains unclear.
Thus, to help you out, here are six types of keywords you should track in your social listening tool:
- Brand Keywords – Monitoring this keyword will help you to identify conversations that are related to your brand. These keywords could be conversations about products, customer service, marketing campaigns, or any other brand-related activities.
- CompetitorsKeywords – This keyword will help you to track what people are saying about your competitors, as well as compare your performance with that of other brands in the same space. Competitor keywords could include the names of your competitors, their product offerings, and any other relevant terms.
- PersonKeywords – Keywords related to people/persons will help you to track conversations about particular people related to your brand or industry, such as the CEO or your brand ambassadors. This can be useful for understanding customer sentiment. Moreover, tracking conversations about your company’s leadership can also help you to measure the effectiveness of your PR strategies.
- CampaignsKeywords – The campaign’s keyword will help you to track conversations about specific campaigns or initiatives that your brand is running and get feedback from the customers. Tracking conversations about your campaigns also helps with future campaign planning, as you can use it to gauge the success of your past campaigns.
- IndustryKeywords – Tracking conversations related to the industry will help you to gain insights into how people are talking about topics that are related to your domain. This can be useful for understanding industry trends.
- URL– This keyword will help you to track conversations related to specific URLs, such as blog posts or product pages. This can help understand customer feedback about a particular product or page. The URL keyword can also be used to track conversations related to press releases, events, or any other news.
What Is a Keyword in Social Listening?
A keyword in social listening is a term or phrase that you track to monitor related conversations. By tracking the right keywords, businesses can gain a valuable understanding of customer sentiment, understand industry trends, and identify potential opportunities.
A keyword can be a single, generic term or a combination of multiple words and phrases. It can also be a hashtag, an SEO keyword, or even a URL. The key is to select the keywords that are most related to what people are talking about and relevant to your brand.
Some examples of keywords include Apple, iPhone, SEO, Gaming, or Education. You can also use specific phrases related to your brand (e.g., “Apple products”) or a combination of words and phrases (e.g., “Apple iPhone launch”).
What is the importance of Keywords?
The importance of keywords in social listening cannot be overstated. Keywords help you identify conversations related to your brand, products, and services. By monitoring conversations related to your brand and competitors, you can gain insights into customer sentiment and understand how people are talking about your industry.
Additionally, SEO keywords can be used to identify potential opportunities for organic search traffic. By tracking these SEO keywords, you can gain awareness of what people are searching for and improve your SEO rankings.
Moreover, Google Analytics can be used to track the performance of keywords and campaigns. This will help you identify which keywords are driving the most traffic and conversions. Google Search Console (formerly Google Webmaster Tools) can also be used to track SEO keywords and performance. Both Google Analytics and Google Search Console are powerful SEO tools that can help businesses understand SEO performance.
By tracking the right keywords in your social listening tool, you can gain valuable information that can help you improve your SEO strategy and customer experience. As such, tracking keywords is an integral part of social listening.
Read Also – How To Implement A Social Listening Strategy? Getting Started With Social Listening
6 Types of Important Keywords to Track in the Social Listening Tool
As mentioned above, keywords are essential for social listening. As such, it is important to choose the right ones to gain meaningful insights. The six keywords that businesses should track in social listening tools are:
1. Brand
Social media listening tools allow businesses to monitor brand-related conversations, allowing organizations to find new opportunities, track competitor activity, and measure consumer sentiment. They can be used to identify current social trends, potential brand crises, or shifts in customer opinion.
To guarantee you don’t miss any valuable mentions, incorporate regular misspellings and abbreviations of your company name as well. For example, if your brand name is “Apple,” you should also track “Aple,” “Aplle,” or “Aaple.”
Konnect Insights’ powerful social media listening tool helps businesses track brand-related conversations and gain valuable insights into customer sentiment. The social listening solution can be used to identify potential opportunities, track competitor activity, and measure customer satisfaction.
2. Competitors
We all know that keeping an eye on the competition is important in business. By monitoring keywords related to your competitors, you can gain critical knowledge of what they are doing and how customers are responding to their products or services.
This information can be invaluable in formulating your marketing strategy using social listening and staying one step ahead of the competition. Robust social listening tools, like Konnect Insights Social CRM, even let you compare how your brand is doing on social media against your competitor’s brand in real-time. It presents a clear picture of how your brand is doing, who is winning the social media game, and what strategies to improve upon.
3. Person
Call it the “Shark Tank” effect, but a person’s name attached to your product or service can make a huge difference in terms of brand credibility. People are known to take more notice of products or services if a celebrity or influencer is involved.
Tracking Social listening KPIs and important people in your company can help you identify potential opportunities or areas for improvement. For example, tracking mentions about your C-suite executives or product managers can help you monitor their public reputation and identify any potential customer issues.
Konnect Insights Social CRM’s powerful social listening tool also allows businesses to track person-related keywords and track the reputation of their executives, product managers, and other important people. Using this information, businesses can take proactive steps to build a positive public image.
4. Campaigns
Social media monitoring of campaign-related keywords can help businesses measure the success of their campaigns and determine areas for improvement. Monitoring these keywords will allow organizations to gain critical insights into how customers are reacting to their campaigns and whether or not they are resonating with the target audience.
For example, let’s say you launch a new campaign on Instagram. You can use social listening tools to track keywords related to the campaign, such as the hashtag or campaign name. This will allow you to gain a valuable understanding of the response to your campaign and identify any potential areas for improvement.
5. Industry Terms
Industry-related keywords can help you track broad conversations related to your industry, including trends and topics that could provide valuable opportunities for your business. For example, if you are in the retail industry and trends such as “sustainability” or “personalized shopping experiences” are trending, you could use this information to identify potential opportunities to serve your customers better.
Konnect Insights Social CRM’s powerful social listening solution can be used to track industry-related keywords and gain valuable insights into customer sentiment related to your industry. You can then use this information to drive meaningful conversations with your customers and improve the customer experience.
6. URL
Finally, it is important to track keywords related to your website and blog. This will allow you to track customer conversations about your website or blog, including any potential complaints and areas for improvement.
You can also track your competitors’ URLs to gain insights into their strategies. This will help you understand what is working for them and how you can improve your website and blog content to serve your customers better and stand out from the competition.
Konnect Insights Social CRM’s powerful social listening solution offers robust URL tracking capabilities that can help you track not only your URLs but also those of your competitors. Using this information, you can uncover valuable insights into customer conversations and use them to inform your strategies and better serve your customers.
By tracking these six types of keywords, businesses can gain valuable insights into customer conversations and use that information to improve their social media strategies, build a positive brand reputation, and stay ahead of the competition.
Read Also – What Are The 5 Types Of Social Listening and How Konnect Insights Can help?
How to Get Social Media Monitoring Keywords
There are several ways to get the right keywords for social media monitoring. Each of these methods should be used to determine the best keywords for your specific goals and objectives. The four most popular methods to get keywords for social media monitoring are discussed below.
1. Google Search Console
Google Search Console is a great tool to use to obtain keywords related to your business. Google Search Console provides detailed insights into the terms that people are searching for on Google about your business. You can use this information to determine which keywords are most relevant to your brand and should be monitored.
It is also important to note that the Google search console provides insights into the performance of your website. This can help you identify areas for improvement and adjust your content and search engine optimization (SEO) strategies accordingly.
2. SEMRush
SEMRush is another great tool for finding SEO keywords for social media monitoring. SEMRush offers detailed insights into the search engine performance of both your website and that of your competitors. This can help you identify popular keywords and phrases used by your competitors and use this information to create better content for your website.
SEMRush also offers detailed reporting on the performance of your webpage, including search engine position, impressions, and click-through rate (CTR). This can help you identify areas for improvement and make more informed SEO decisions.
3. Ahrefs
Ahrefs is also a great tool for gathering SEO keywords for social media monitoring. Like SEMRush, it provides detailed insights into the search engine performance of both your website and that of your competitors. This can help you identify the best keywords for your specific objectives and track them using a social media monitoring tool.
Ahrefs also offers detailed reporting on the performance of your website and its SEO strategy, including organic traffic, backlinks, and referring domains. This can help with the optimization of your website and SEO strategy.
4. Google Keyword Planner
Finally, Google Keyword Planner can help you obtain the right SEO keywords for your social media monitoring. Google Keyword Planner provides detailed insights into the keywords that are most relevant to your website and can be used for SEO. Google Keyword Planner also provides insights into the competition, allowing you to identify the best keywords to target.
Wrapping Up
Keywords play an important role in any social media monitoring strategy. Businesses can obtain important insights into client discussions by tracking the proper keywords and using this information to inform their strategy and better serve their consumers. As a result, firms may develop a positive brand reputation and stay ahead of the competition.
If you haven’t yet, begin tracking keywords in your social media monitoring program. You are at risk of missing out on important customer interactions and information if you don’t. Your company will miss out on worthwhile chances to interact with clients and enhance your social media efforts as a result.
Konnect Insights Social CRM provides a powerful social listening solution that is an invaluable tool for businesses looking to get the most out of their social media efforts. With its comprehensive keyword tracking capabilities, Konnect Insights Social CRM can help businesses to unlock the power of social listening and gain insights into customer conversations that can help them to shape and optimize their strategies.
